Tag Archives: Women

Marketplace Solutions: Pinterest and Priorities

courtesy of wikipedia

courtesy of wikipedia

Originally posted on May 24, 2012. 100-million dollar investment in Pinterest, the social networking picture sharing site, marks the latest exuberant valuation of a company yet to realize a profit. Rakuten, the investor, might be seen as Japan’s version of Amazon, and they already have enough industry clout both at home and in the U.S. market to make their 1.5-billion dollar assessment of Pinterest less of a presumption, and more of a reality.

This is the tech industry. But with social media, and Rakuten in particular (who also own a portion of Buy.com), it’s also about selling stuff. Reaching more people and selling more products with the ease of the internet is a combination that yields optimism among investors. While we see value in it, we don’t share that same exuberant optimism for social media, a sector economists persistently say they don’t really understand. Continue reading

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Pushing the Green Economy Envelope

courtesy of wikipedia

courtesy of wikipedia

Originally posted on February 23, 2012. The Mainstream sentiment is moving toward sustainable trends faster than retail can accommodate. On the tail end of NMI’s report that 80% of Americans are green in one way or another, their research uncovers confusion on the retail landscape, a muddied picture of the sustainable living concept.

According to NMI, 66% of Americans say it’s hard to know which companies are telling the truth about their environmental record, and 40% admit they don’t know where to go for information about which products are environmentally friendly. Our brand identity is built around solving this problem of green confusion—when we say we’ll be a beacon for healthy homes, Continue reading

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