Tag Archives: sustainable retail

Up and Running

And they are off.

Image Courtesy of Wikipedia

Originally posted July 11, 2012  – Well, the website has been up and running since March.

In the last few months we’ve sold some beautiful pieces from our line of recycled outdoor furniture, comfortable non-toxic mattresses

, organic cotton linens, no-soot palm wax candles, carpet from our 100% wool and recycled content collections, HEPA air cleaners, recycled glassware, and bio-degradable umbrellas that are compliment magnets for their owners.

WorkingWonders is also most likely one of the smallest of the companies to have qualified for Chase Bank & Living Social’s Mission Small Business Contest. (THANK YOU!!!) In about a month, we gathered 255 votes from our community, which might sound like a small amount, but in reality is a big achievement. We pounded the pavement at shopping malls, coffee shops, and grocery stores to tell people about our business, and learned quite a lot from the experience. Continue reading

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Pushing the Green Economy Envelope

courtesy of wikipedia

courtesy of wikipedia

Originally posted on February 23, 2012. The Mainstream sentiment is moving toward sustainable trends faster than retail can accommodate. On the tail end of NMI’s report that 80% of Americans are green in one way or another, their research uncovers confusion on the retail landscape, a muddied picture of the sustainable living concept.

According to NMI, 66% of Americans say it’s hard to know which companies are telling the truth about their environmental record, and 40% admit they don’t know where to go for information about which products are environmentally friendly. Our brand identity is built around solving this problem of green confusion—when we say we’ll be a beacon for healthy homes, Continue reading

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A Good Price

A Good PriceOriginally posted on October 14, 2011. A couple is telling me about a rug they just bought. They talk about the great service at the store they got it from and how the color works with everything in the room. I’m waiting for the purchase announcement tag line. As if on cue, I hear the words, “…and I got it for a good price.” It’s meant to convey they paid less than the retail price, much less.

As CEO of Working Wonders, and someone who views a new retail landscape as one of the prerequisites of a sustainable economy, I hear the “I got it for a good price” mantra differently than most people. It’s not that I don’t think people should buy things at good prices. Quite the opposite. But I wouldn’t categorize any price as good on products where it’s the case that I don’t know where they come from or how they are made.

Blind supply chains trigger the same kind of alarm in me as when Cole Sear makes his memorable “I see dead people” announcement in the movie, The Sixth Sense. Actually a lot more, because in faraway places people really are dying as a result of making our things. Don’t take my word for it. Read award-winning investigative journalist, Loretta Tofani’s in-depth series, “American Imports, Chinese Deaths.” Continue reading

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