Tag Archives: Supply Chain

Marketplace Solutions: Pinterest and Priorities

courtesy of wikipedia

courtesy of wikipedia

Originally posted on May 24, 2012. 100-million dollar investment in Pinterest, the social networking picture sharing site, marks the latest exuberant valuation of a company yet to realize a profit. Rakuten, the investor, might be seen as Japan’s version of Amazon, and they already have enough industry clout both at home and in the U.S. market to make their 1.5-billion dollar assessment of Pinterest less of a presumption, and more of a reality.

This is the tech industry. But with social media, and Rakuten in particular (who also own a portion of Buy.com), it’s also about selling stuff. Reaching more people and selling more products with the ease of the internet is a combination that yields optimism among investors. While we see value in it, we don’t share that same exuberant optimism for social media, a sector economists persistently say they don’t really understand. Continue reading

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Filed under Green Technology News

Pushing the Green Economy Envelope

courtesy of wikipedia

courtesy of wikipedia

Originally posted on February 23, 2012. The Mainstream sentiment is moving toward sustainable trends faster than retail can accommodate. On the tail end of NMI’s report that 80% of Americans are green in one way or another, their research uncovers confusion on the retail landscape, a muddied picture of the sustainable living concept.

According to NMI, 66% of Americans say it’s hard to know which companies are telling the truth about their environmental record, and 40% admit they don’t know where to go for information about which products are environmentally friendly. Our brand identity is built around solving this problem of green confusion—when we say we’ll be a beacon for healthy homes, Continue reading

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Filed under Green Retail Stores, Shop Green Products

Where is the Green Economy?

Courtesy of Wikipedia

Originally posted on February 10, 2012.  At WorkingWonders, we’re emboldened by Natural Marketing Institute’s report saying 80% of the American population is green in one way or another. It’s great news, but let’s not make the mistake of thinking the new green economy will simply materialize.

Broad agreement that serious environmental issues exist, the feeling that most Americans want to go green, and widespread adoption of recycling practices are steps in the right direction. The stage has been set, but a new green economy seems as invisible as the emperor’s new clothes. Add our frustration over a major disconnect between political bluster and current economic stagnation, and promises of a new green economy have clearly fallen short. Continue reading

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Getting Out of Las Vegas

Leaving Las VegasOriginally posted on November 7, 2011. As we look to build a strong economy, we’ve more questions to ask ourselves than ever before.  Chief among them is the sustainability issue.  How do we promote economic growth while at the same time making a shift to buying energy-efficient goods that have fewer detrimental effects on our health and the health of the environment? Here’s what colleague and friend, Casey Willson, wrote about this issue: “Market changes are required for the success (of sustainability and climate change goals), and the ultimate driver will be lifestyle changes of all people, especially those who are the early adopters in developed countries.”

Casey Willson* used these words in an introduction between the prominent organization founded with the help of Richard Branson, The Carbon War Room, and BethAnn Lederer, Working Wonders’ founder and CEO.  Working Wonders takes this mission very seriously because Continue reading

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Translating “geek speak” to People with a Liberal Arts Education

 

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Filed under Thought Leadership Definition