Tag Archives: innovation

Marketplace Solutions: Pinterest and Priorities

courtesy of wikipedia

courtesy of wikipedia

Originally posted on May 24, 2012. 100-million dollar investment in Pinterest, the social networking picture sharing site, marks the latest exuberant valuation of a company yet to realize a profit. Rakuten, the investor, might be seen as Japan’s version of Amazon, and they already have enough industry clout both at home and in the U.S. market to make their 1.5-billion dollar assessment of Pinterest less of a presumption, and more of a reality.

This is the tech industry. But with social media, and Rakuten in particular (who also own a portion of Buy.com), it’s also about selling stuff. Reaching more people and selling more products with the ease of the internet is a combination that yields optimism among investors. While we see value in it, we don’t share that same exuberant optimism for social media, a sector economists persistently say they don’t really understand. Continue reading

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The Destination is the Driver

Frank Lloyd Wright’s Falling Water (image source: wikipedia)

Originally posted on October 31, 2011. Let’s break this down: A website can only show you the products and services that represent the kind of sustainability we’re bringing to the retail marketplace—very specific information.  But when we talk about changing the retail landscape, we mean creating a new standard for retail space and the shopping experience it contains, something our founder and CEO, BethAnn Lederer, describes as “nothing like you’ve ever seen.” This is the driver for our brand, and we’re eager to share the vision with you.

We start with a smaller footprint. We’ll build within a reduced area compared to a big box store. But the important difference is really how we’ll build. Our destination will be designed and built according to the same sustainable standards upheld by our product lines and services.  You can expect a compact village of distinct buildings, all USGBC Platinum LEED certified.

Inside, we’ll mix showroom staging of our products with interactive features to expand our selection beyond what’s physically present, encompassing thousands of products while keeping our size modest. Another innovation: Because we truly offer a Green from the Ground Up approach, our energy efficient store will use the same architectural standards and supplies you can buy for your own home.

Beyond the interactive shopping experience, we’ll have consultation space for kitchen, bath, home office, interior, and architectural design services, providing you the opportunity to transition any part of your lifestyle—large or small—into a Continue reading

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Some(green)thing for Everyone

Originally posted on October 21, 2011. Valuable feedback from two different professional marketing consultants last week made me pause, and re-think how we are designing Working Wonders to serve all of our stakeholders as a business concept and  a benefit corporation change agent.

Natural Marketing Institute’s great research about who’s buying green products now led us to design Working Wonders, on the business concept side, in a way that it clearly serves the needs of the green consumers who are most able and willing to prioritize buying sustainable for the greatest diversity of products.

In my day-to-day quick elevator speech interactions, I identify the Working Wonders clientele as the same people who are grocery shopping at the new generation of healthier grocery stores. While it is true that is the group that gets the most excited about Working Wonders, feedback from one of the consultants has made me want to work harder to get out the larger concept and core messaging of Working Wonders as a benefit corporation. Continue reading

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