Tag Archives: green

Where is the Green Economy?

Courtesy of Wikipedia

Originally posted on February 10, 2012.  At WorkingWonders, we’re emboldened by Natural Marketing Institute’s report saying 80% of the American population is green in one way or another. It’s great news, but let’s not make the mistake of thinking the new green economy will simply materialize.

Broad agreement that serious environmental issues exist, the feeling that most Americans want to go green, and widespread adoption of recycling practices are steps in the right direction. The stage has been set, but a new green economy seems as invisible as the emperor’s new clothes. Add our frustration over a major disconnect between political bluster and current economic stagnation, and promises of a new green economy have clearly fallen short. Continue reading

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The Destination is the Driver

Frank Lloyd Wright’s Falling Water (image source: wikipedia)

Originally posted on October 31, 2011. Let’s break this down: A website can only show you the products and services that represent the kind of sustainability we’re bringing to the retail marketplace—very specific information.  But when we talk about changing the retail landscape, we mean creating a new standard for retail space and the shopping experience it contains, something our founder and CEO, BethAnn Lederer, describes as “nothing like you’ve ever seen.” This is the driver for our brand, and we’re eager to share the vision with you.

We start with a smaller footprint. We’ll build within a reduced area compared to a big box store. But the important difference is really how we’ll build. Our destination will be designed and built according to the same sustainable standards upheld by our product lines and services.  You can expect a compact village of distinct buildings, all USGBC Platinum LEED certified.

Inside, we’ll mix showroom staging of our products with interactive features to expand our selection beyond what’s physically present, encompassing thousands of products while keeping our size modest. Another innovation: Because we truly offer a Green from the Ground Up approach, our energy efficient store will use the same architectural standards and supplies you can buy for your own home.

Beyond the interactive shopping experience, we’ll have consultation space for kitchen, bath, home office, interior, and architectural design services, providing you the opportunity to transition any part of your lifestyle—large or small—into a Continue reading

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Making Our Homes Work for Us… and Our Planet

Our green guide

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Green Products: An Emperor’s New Clothes Story

ww Blog

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A New Breed of Retailer

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