Tag Archives: Green Economy

Up and Running

And they are off.

Image Courtesy of Wikipedia

Originally posted July 11, 2012  – Well, the website has been up and running since March.

In the last few months we’ve sold some beautiful pieces from our line of recycled outdoor furniture, comfortable non-toxic mattresses

, organic cotton linens, no-soot palm wax candles, carpet from our 100% wool and recycled content collections, HEPA air cleaners, recycled glassware, and bio-degradable umbrellas that are compliment magnets for their owners.

WorkingWonders is also most likely one of the smallest of the companies to have qualified for Chase Bank & Living Social’s Mission Small Business Contest. (THANK YOU!!!) In about a month, we gathered 255 votes from our community, which might sound like a small amount, but in reality is a big achievement. We pounded the pavement at shopping malls, coffee shops, and grocery stores to tell people about our business, and learned quite a lot from the experience. Continue reading

Advertisements

Leave a comment

Filed under Green Retail Stores

Marketplace Solutions: Pinterest and Priorities

courtesy of wikipedia

courtesy of wikipedia

Originally posted on May 24, 2012. 100-million dollar investment in Pinterest, the social networking picture sharing site, marks the latest exuberant valuation of a company yet to realize a profit. Rakuten, the investor, might be seen as Japan’s version of Amazon, and they already have enough industry clout both at home and in the U.S. market to make their 1.5-billion dollar assessment of Pinterest less of a presumption, and more of a reality.

This is the tech industry. But with social media, and Rakuten in particular (who also own a portion of Buy.com), it’s also about selling stuff. Reaching more people and selling more products with the ease of the internet is a combination that yields optimism among investors. While we see value in it, we don’t share that same exuberant optimism for social media, a sector economists persistently say they don’t really understand. Continue reading

Leave a comment

Filed under Green Technology News

Where is the Green Economy?

Courtesy of Wikipedia

Originally posted on February 10, 2012.  At WorkingWonders, we’re emboldened by Natural Marketing Institute’s report saying 80% of the American population is green in one way or another. It’s great news, but let’s not make the mistake of thinking the new green economy will simply materialize.

Broad agreement that serious environmental issues exist, the feeling that most Americans want to go green, and widespread adoption of recycling practices are steps in the right direction. The stage has been set, but a new green economy seems as invisible as the emperor’s new clothes. Add our frustration over a major disconnect between political bluster and current economic stagnation, and promises of a new green economy have clearly fallen short. Continue reading

Leave a comment

Filed under Green Retail Stores

Brian D. Robertson, I Wish You Could Have Known Him

image courtesy of Amonix Inc.

The year 2011 is almost a wrap, but in keeping with the level of shock value it has had, it’s delivered one more punch on its way out. Brian D. Robertson, a remarkable Canadian-born entrepreneur, died this past Thursday at age 38. Brian was CEO of Amonix, a concentrating solar Originally posted on December 26, 2011.  PV company in California. But, before taking on that exciting challenge, he lived in Baltimore with his wife, Eileen, and their growing family, and was serving as the CEO of SunEdison, and that is when I met him.

We were in a course together, along with a fairly large group of people. I noticed Brian early on. Everything about him conveyed focus, purpose and conviction. Continue reading

Leave a comment

Filed under Thought Leadership Definition

Getting Out of Las Vegas

Leaving Las VegasOriginally posted on November 7, 2011. As we look to build a strong economy, we’ve more questions to ask ourselves than ever before.  Chief among them is the sustainability issue.  How do we promote economic growth while at the same time making a shift to buying energy-efficient goods that have fewer detrimental effects on our health and the health of the environment? Here’s what colleague and friend, Casey Willson, wrote about this issue: “Market changes are required for the success (of sustainability and climate change goals), and the ultimate driver will be lifestyle changes of all people, especially those who are the early adopters in developed countries.”

Casey Willson* used these words in an introduction between the prominent organization founded with the help of Richard Branson, The Carbon War Room, and BethAnn Lederer, Working Wonders’ founder and CEO.  Working Wonders takes this mission very seriously because Continue reading

Leave a comment

Filed under Green Retail Stores

The Destination is the Driver

Frank Lloyd Wright’s Falling Water (image source: wikipedia)

Originally posted on October 31, 2011. Let’s break this down: A website can only show you the products and services that represent the kind of sustainability we’re bringing to the retail marketplace—very specific information.  But when we talk about changing the retail landscape, we mean creating a new standard for retail space and the shopping experience it contains, something our founder and CEO, BethAnn Lederer, describes as “nothing like you’ve ever seen.” This is the driver for our brand, and we’re eager to share the vision with you.

We start with a smaller footprint. We’ll build within a reduced area compared to a big box store. But the important difference is really how we’ll build. Our destination will be designed and built according to the same sustainable standards upheld by our product lines and services.  You can expect a compact village of distinct buildings, all USGBC Platinum LEED certified.

Inside, we’ll mix showroom staging of our products with interactive features to expand our selection beyond what’s physically present, encompassing thousands of products while keeping our size modest. Another innovation: Because we truly offer a Green from the Ground Up approach, our energy efficient store will use the same architectural standards and supplies you can buy for your own home.

Beyond the interactive shopping experience, we’ll have consultation space for kitchen, bath, home office, interior, and architectural design services, providing you the opportunity to transition any part of your lifestyle—large or small—into a Continue reading

1 Comment

Filed under Green Retail Stores

Translating “geek speak” to People with a Liberal Arts Education

 

Leave a comment

Filed under Thought Leadership Definition