Translating “geek speak” to People with a Liberal Arts Education

 

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Making Our Homes Work for Us… and Our Planet

Our green guide

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Taking Advantage of the Relational and Consumer Power of Women to Advance the Sustainability Agenda

Originally posted on February 23, 2011.  As the traditional homemakers, women are most often making the decisions regarding décor, design, and everyday products that are purchased and brought into the home. Women play a major role in choosing everything from furnishings and food to clothing and cleaning supplies. Even while building full-time careers and nurturing children, they are spending valuable time researching and learning about products every day, and purchasing the ones that best meet their needs and match their values—values that are more likely, according to a December 2009 survey conducted by Tiller, LLC, to include goals to live a more environmentally responsible lifestyle. Because of this, women have also generally been the target of marketing campaigns for “green” products and sustainable goods. Continue reading

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Green Products: An Emperor’s New Clothes Story

ww Blog

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A New Breed of Retailer

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