Originally posted on November 29th, 2011. We’ve talked at length about social change, how we’ll create a revolution in the retail marketplace through a green-from-the-ground-up national brand. What’s been lacking, however, is a glimpse of our dreams.
A store that enables change in the way Americans live must look the part. Our vision is to realize this dream in the Village of Working Wonders, a sustainably built campus that does more than stock products on shelves, but also serves as an eco-tourism destination. Our Village features integrated contemporary smart home design similar to Frank Lloyd Wright’s Fallingwater, filled with the materials and features of clean, sustainable living, beautiful arts from the best fair-trade and local craftsman, and a central structure as iconic to the future of American design as Disney’s castle is to the Magic Kingdom. Continue reading