Monthly Archives: February 2012

Pushing the Green Economy Envelope

courtesy of wikipedia

courtesy of wikipedia

Originally posted on February 23, 2012. The Mainstream sentiment is moving toward sustainable trends faster than retail can accommodate. On the tail end of NMI’s report that 80% of Americans are green in one way or another, their research uncovers confusion on the retail landscape, a muddied picture of the sustainable living concept.

According to NMI, 66% of Americans say it’s hard to know which companies are telling the truth about their environmental record, and 40% admit they don’t know where to go for information about which products are environmentally friendly. Our brand identity is built around solving this problem of green confusion—when we say we’ll be a beacon for healthy homes, Continue reading


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Where is the Green Economy?

Courtesy of Wikipedia

Originally posted on February 10, 2012.  At WorkingWonders, we’re emboldened by Natural Marketing Institute’s report saying 80% of the American population is green in one way or another. It’s great news, but let’s not make the mistake of thinking the new green economy will simply materialize.

Broad agreement that serious environmental issues exist, the feeling that most Americans want to go green, and widespread adoption of recycling practices are steps in the right direction. The stage has been set, but a new green economy seems as invisible as the emperor’s new clothes. Add our frustration over a major disconnect between political bluster and current economic stagnation, and promises of a new green economy have clearly fallen short. Continue reading

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